In the latter half of 2012, we launched our new strategy performance management tool to benchmark office performance in sustainability- our Global Scorecard. The scorecard tracks the sustainability performance of individual offices with more than 15 employees against their peers. It analyzes 5 areas:
- Office Operations
- Event Operations
- Talent and Community
The design of our Scorecard has driven engagement with our sustainability initiative and given us an excellent channel to track current performance and expectations. We’ve been able to alert our Managing Directors to areas where performance is deviating from Group expectations. It has helped us provide the support to focus their attention on these areas and has resulted in improved performance and engagement with the initiative across the company. Integrating the sales component allows us to demonstrate value to our successful offices around the programme. From the Scorecard’s launch in Q3 to Q4 we saw a total 15% increase in performance and were able to identify individual office performance in each area quickly and clearly.
- 23% of offices report they are volunteering more than 8 hours per talent (9% increase since launch)
- 41% of offices have volunteered more than 4 hours (14% increase since launch)
- 50% of offices are using the Event Safety and Sustainability Tool on over 80% of events (5% improvement since launch)
It is important to note that even the lower performers are compliant with our core sustainability requirements and exceed industry norms. We have set a minimum performance level of 60 for all major offices in 2013. Our HQ Sustainability Team are providing specific support to offices that need to improve and the chart below demonstrates that significant improvement can be made quickly.
MCI’s Leadership in CSR Award highlights a top performer in the Global Scorecard. This video created by MCI Australia, the winners of the Award in 2013 .